Showing posts with label Liberty of London for Target. Show all posts
Showing posts with label Liberty of London for Target. Show all posts

Monday, March 15, 2010

Liberty Targets Me

I am a complete sucker for collaborations between high end brands and high street stores. Way back in the olden days (just checked - it was about 5 years ago), I went faint over Bella Freud for Miss Selfridge, and my heart raced for Luella at New Look. Since then, I fell in love with Celia Birtwell all over again - and her dreamy dresses for Topshop. I've even swallowed the hype by dabbling in Kate Moss for that same store. So I didn't surprise myself by joining the hordes in Bryant Park, New York city for the launch of Liberty of London for Target.


As soon as I heard those two brands in one sentence, I got palpitations. I could never afford a Liberty pencil case at their normal prices - so the idea that some of those fabrics could end up in my wardrobe had my heart beating faster. For a home sick English rose, the shop itself was a slice of everything that's good about Spring in the mother country - daffodils, hydrangeas and tea pots were the right side of twee - and created a sense of nostalgia akin to a Lula magazine photo shoot. Despite the empty shelves (well, I am always late so of course I missed the queues, the stampede and consequently a lot of the good stuff) it was still a beautiful space as you can see from these pictures.


The clothes were lovely - though I could have told Target that five changing rooms wouldn't suffice. Being broke, I left with nothing for myself - but clutching a present for a friend (baby clothes). It doesn't actually matter to me that I didn't buy anything for me, I think the anticipation of seeing the collection and knowing I could afford it if I wanted it is enough.